Customer Insight

Optimal number of clusters

Optimal choice of the number of clusters is based on the Elbow Method.

Errors by the number of the clusters

Customer Clustering

Clustering is used to group customers in a few clusters so that data within any cluster are similar.

Customer Clusters
Customer Cluster
Log Distance scale
Log Total scale
Color by
Cluster Means by Products
Show Clusters

Product Turnover Upsell
Total

Potential Upsell

Product Turnover Upsell
Total
Turnover and Upsell